Launched nearly two decades ago as a project dedicated to the luxury industry, in 2025 Watch Russia<\/em> turns its attention to another kind of luxury, the riches of the land and material and immaterial culture in all their diverse manifestations. In 2025, \u201cRussia\u201d became the key word in the project\u2019s name. We intend to look deeply into Russia. And we do so from an outsider\u2019s perspective, that of a foreign tourist, partner, or investor. This viewpoint often allows us to discover something new about ourselves. So, we\u2019ve decided to make our project bilingual, both Russian and English, to address both the country and the world in search of a dialogue with it.<\/p>\n\n\n\n Another distinctive feature of this cultural and business publication, which defines the format of Watch Russia<\/em>, is a breakdown of the traditional hierarchy between high spiritual values and low material ones. We firmly believe that farmers working on the land should be afforded just as much respect as artists and performers. Both are creators who multiply the country\u2019s wealth and shape its image. Chefs have already partially achieved hero status in the public consciousness. Now let\u2019s give due credit to those who grow and produce.<\/p>\n\n\n\n