{"id":105,"date":"2025-06-03T19:09:37","date_gmt":"2025-06-03T16:09:37","guid":{"rendered":"http:\/\/itmediz3.beget.tech\/en\/?p=105"},"modified":"2025-06-03T19:21:05","modified_gmt":"2025-06-03T16:21:05","slug":"primal-elements-of-new-times","status":"publish","type":"post","link":"https:\/\/watchrussia.com\/en\/design\/primal-elements-of-new-times\/","title":{"rendered":"Primal Elements of New Times"},"content":{"rendered":"\n

It is fascinating how Russian art was moving slowly until it suddenly ignited one of the most radical revolutions in history. Following Peter the Great\u2019s reforms and establishing a consistent dialogue with Europe, Russian art evolved cautiously, mirroring European trends, striving to catch up despite remarkable discoveries and outstanding figures. In general, it remained provincial. Yet, at the dawn of the 20th<\/sup> century, Russian artists found themselves at the forefront in the search for a new artistic language through abstract and non-objective forms. Russia became a birthplace of abstract art, shaping the visual representation of the contemporary world. Three Russian artists gave the world non-objectivity: Larionov with his Rayism, Kandinsky, often called the founder of abstraction, and Malevich with his Suprematism.<\/p>\n\n\n\n

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Dial designs of the Malevich Triptych<\/em> models are handcrafted from natural semi-precious stones, black, white, and transparent agate, meticulously chosen for their closest visual match to Malevich\u2019s artwork<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Triumph of Pure Forms<\/h2>\n\n\n\n

Paul C\u00e9zanne was the first to assert that the core of the universe consists of simple geometric shapes: \u201cEverything in nature is moulded upon spheres, cones, cylinders; we must learn to paint on the basis of these elementary forms, and, if you master them, you can achieve anything you desire\u201d. C\u00e9zanne\u2019s paintings, characterized by their strange perspective, are nothing more than clusters of geometric figures: rectangles, squares, circles. His influence in Russia was so profound that it birthed the phenomenon of Russian C\u00e9zannism, through which artists like Larionov, Kandinsky (to a lesser extent), and Malevich passed. Their quest for non-objectivity in many respects overcame C\u00e9zanne, liberating them through even more radical experiments. Such was the case with Malevich\u2019s Black Square, exhibited 110 years ago at the Last Futurist Exhibition 0,10.<\/p>\n\n\n\n

To Malevich, the Black Square was not merely a geometric shape but an existential signpost, marking the endpoint of old norms and the starting point of the new \u201czero form\u201d, the fundamental Suprematist cell. Crucially, unlike a circle or a cross, a square is man-made, not found in nature. By reducing representational art to the \u201czero form,\u201d Malevich transcended material and physical boundaries, moving beyond visible objects and appearances into the realm of pure spirit and primary ideas.<\/p>\n\n\n\n

Suprematism serves as a reference point for contemporary design. Of all the abstract artists of the 20th<\/sup> century, Malevich\u2019s plan for transforming the surrounding environment through his Suprematist vision was the most radical. In the 1920s, following the 1917 Revolution, Russian avant-gardists received carte blanche from the new Soviet authorities to reshape reality entirely. They organized city festivals, designed furniture and tableware, created posters and signs, contributing to creation of a utilitarian world of objects. Nonetheless, by the late 1920s, this movement had dwindled, but Malevich\u2019s paintings travelled to Europe during his trip there in 1927, sparking renewed interest in him following his major exhibition at Amsterdam\u2019s Stedelijk Museum in 1958. While, in the Soviet Union, the Black Square was basically banned, hidden away in the Tretyakov Gallery\u2019s storerooms, Russian Suprematism was recognized and revered internationally.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Time to Check Time by Malevich<\/h2>\n\n\n\n

Setting Kazimir Malevich on a watch dial was first conceived by Swiss luxury brand Jaeger-LeCoultre, which released the Reverso model with Malevich\u2019s Peasant Woman on the dial in 2012. Even so, the Swiss refrained from experimenting with pure non-objective forms, the foundation of Suprematism.<\/p>\n\n\n\n

In 2021, Russia\u2019s premier watchmaker Raketa, whose watches are manufactured at the Petrodvorets Watch Factory, one of the oldest enterprises in the country, took the leap. Four years previously, Raketa unveiled the Raketa Big Zero Malevich, featuring a black square on the dial, collaborating with the Tretyakov Gallery for this release. Building on this success, in 2024, Raketa presented the Malevich Triptych series in collaboration with the State Russian Museum.<\/p>\n\n\n\n

Each handcrafted dial in this series is fashioned from natural semi-precious stones: black agate, white agate, and tinted transparent agate. The stones are carefully selected to maximize visual alignment with Malevich\u2019s cycle of paintings. The colour-and-form minimalistic series invites limitless interpretations, echoing the essence of Malevich\u2019s artworks. Each model in the Malevich Triptych series is issued in a limited edition of 500. Collectors can acquire a complete set of the three models, thereby compiling their own geometric triptych of Malevich\u2019s oeuvres, composing their personalized Suprematist view of the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

The iconic Black Square, Black Circle, and Black Cross paintings by Kazimir Malevich, one of the most influential artists of the 20th century, adorn three Raketa watch models. The Malevich Triptych collection exemplifies the transition of Suprematism into tangible object forms, a vision of which Malevich himself dreamed, radically transforming the visual landscape of the world.<\/p>\n","protected":false},"author":2,"featured_media":106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6,13],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-design"],"acf":[],"yoast_head":"\nPrimal Elements of New Times - Watch Russia - EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primal Elements of New Times - Watch Russia - EN\" \/>\n<meta property=\"og:description\" content=\"The iconic Black Square, Black Circle, and Black Cross paintings by Kazimir Malevich, one of the most influential artists of the 20th century, adorn three Raketa watch models. 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