{"id":1397,"date":"2026-06-10T17:37:00","date_gmt":"2026-06-10T14:37:00","guid":{"rendered":"https:\/\/watchrussia.com\/en\/?p=1397"},"modified":"2026-09-30T17:40:04","modified_gmt":"2026-09-30T14:40:04","slug":"russian-souvenirs-gifts","status":"publish","type":"post","link":"https:\/\/watchrussia.com\/en\/land\/russian-souvenirs-gifts\/","title":{"rendered":"From Russia with Love"},"content":{"rendered":"\n

\u201cExit through the gift shop\u201d \u2014 a sign one invariably encounters in almost every museum, be it the Hermitage, the Tretyakov Gallery, or the Louvre in Paris and Abu Dhabi. Why are we so insistent on buying souvenirs when we travel? Why do museums sell them, turning themselves into vast supermarkets? These are complex, contentious questions about the very nature of contemporary consumer society (it is no coincidence that Banksy, the foremost street artist of our time, once made a sardonic film entitled Exit Through the Gift Shop).<\/p>\n\n\n\n

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Olga Rastegaeva. \u00a9 O. Rastegaeva\u2019s personal archive<\/figcaption><\/figure>\n\n\n\n

Yet Watch Russia is by no means opposed to souvenirs. On the contrary, we are convinced that they help us forge a particular emotional bond with a place \u2014 the city, region or country we have visited and where we have learnt something new. Which means we have come to see the world and ourselves differently, and perhaps grown more open to other customs, traditions and cultures. Souvenirs are our memories of those moments when, far from home, we felt happy, intrigued and well fed. Indeed, the word entered Russian from the French souvenir \u2014 \u2018memory\u2019 \u2014 and the Latin subvenire \u2014 \u2018to come to mind\u2019, \u2018to be recalled\u2019. So souvenirs are not merely objects, things of the kind that clutter our consumption-obsessed world, but acts of memory, diaries of lived experience, a way of lingering long in the place where we acquired them and making that place our own.<\/p>\n\n\n\n

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Souvenirs inspired by the work of the great avant-garde artist Natalia Goncharova in the Tretyakov Gallery gift shop. \u00a9 State Tretyakov Gallery<\/figcaption><\/figure>\n\n\n\n

Of course, not all souvenirs are created equal. If we want our connection with a place we have visited as tourists \u2014 whether abroad or at home \u2014 to be stronger, deeper and more genuine, it is worth buying something made with love by those who live there, who shape its \u2018spirit of place\u2019 and act as its genius, as the ancient Romans called the guardians of their household hearth. A memento may cost next to nothing, or it may be expensive, even very expensive; enormous enough to fill an entire wall, or small enough for a shelf, a fridge or one\u2019s own lapel; long-lasting or short-lived (foodstuffs make wonderful souvenirs, for tastes and smells remain in our memory forever).<\/p>\n\n\n\n

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An installation from the \u2018RUniversum\u2019 project, which explores Russian folk culture as a complete universe. \u00a9 Mos.Foto editorial team \/ mos.ru<\/figcaption><\/figure>\n\n\n\n

Together with Olga Rastegaeva, travel journalist and founder of the Orange Traveler blog, we share ideas for gifts to bring back as a memento of a journey to or across Russia \u2014 for yourself and for others \u2014 that reflect the country\u2019s cultural code and its true heritage. We are confident that our selection will be useful both for those arriving here as guests on holiday or business, and for Russians themselves, who might also do well to look at their homeland through a tourist\u2019s eyes from time to time and discover it anew.<\/p>\n\n\n\n

A Bouquet of Roses<\/h2>\n\n\n\n

The Pavlovo Posad shawl has always been, and remains, an absolute triumph, particularly when it comes to choosing a gift for a woman. A 148\u00d7148 cm shawl strewn with full-blown roses is not merely a vivid accessory straight out of a Boris Kustodiev painting; it has long been a fully fledged element of the national dress of many of our country\u2019s ethnic groups. I always explain that these shawls are printed using traditional techniques on pure wool fabrics, that the knotted fringe edging \u2014 worked \u201cfive squares deep\u201d \u2014 is done entirely by hand, and that they are given names such as \u201cZhenskoye Schastye\u201d (Women\u2019s Happiness) or \u201cLyubushka-Golubushka\u201d (Darling Sweetheart). And the pattern, according to Zlata Olshevskaya, one of the manufactory\u2019s most celebrated artists, must be striking enough to \u201cstop a steam locomotive in its tracks\u201d. Yet although the classics are beyond dispute, you can always find something ultra-fashionable in the brand\u2019s own boutiques: the manufactory collaborates with young designers, presenting an enormous selection.<\/p>\n\n\n\n

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The history of the shawls from Pavlovsky Posad in the Moscow Region dates back to the late 18th century. \u00a9 volkova natalia \/ Shutterstock \/ FOTODOM<\/figcaption><\/figure>\n\n\n\n
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The great Soviet couturier Slava Zaitsev frequently used Pavlovo Posad shawls in his collections. \u00a9 Moscow Fashion House Slava Zaitsev<\/figcaption><\/figure>\n\n\n\n
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Designer Anastasia Li sews waistcoats from vintage Pavlovo Posad shawls for her brand Jin Ju. \u00a9 front.fashion<\/figcaption><\/figure>\n\n\n\n
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A Fedoskino miniature, another beautiful Russian folk craft, depicting girls in Pavlovo Posad shawls. \u00a9 Yury Kaver \/ RIA Novosti<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

The Spoon and the Shot Glass<\/h2>\n\n\n\n

Once, during a cookery masterclass in Sri Lanka, as a well-known chef was introducing me to the local cuisine, I handed him a wooden spoon decorated with the Khokhloma \u201ckudrina\u201d motif. The gift proved so timely that he immediately began stirring his curry in a ceramic pot with it. I buy wooden tableware \u2014 small shot glasses and tumblers, spoons and ladles \u2014 as well as jewellery such as earrings and necklaces, by the handful whenever I am in Nizhny Novgorod, or order them from the official website of the factory in Semyonov. If you need a more prestigious present, look for unique lamps and interior pieces by designers Olga Mikkova or Dmitry Loginov, or jewellery from brands collaborating with Khokhlomskaya Rospis, such as Yaroslavna.<\/p>\n\n\n\n

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Bespoke light fittings by designer Olga Mikkova. \u00a9 mikkova-khokhloma.ru<\/figcaption><\/figure>\n\n\n\n
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The \u2018Tsarsky\u2019 cup by the Khokhloma brand. \u00a9 TD Khokhloma<\/figcaption><\/figure>\n\n\n\n
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High jewellery from the Khokhloma brand: a gold ring with enamel, diamonds and rubies. \u00a9 Khokhloma Trading House<\/figcaption><\/figure>\n\n\n\n
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A series of wooden tableware with Khokhloma painting dedicated to the 1980 Olympic Games, 1980. \u00a9 Alexander Ovchinnikov \/ TASS<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

The Scent of Rus<\/h2>\n\n\n\n

Gifts from Russian perfumers and cosmetics makers should be presented alongside a beautifully illustrated book of Russian fairy tales. That way, as you hand over the present, you can introduce the recipient to the main characters, explaining in detail the trials Vasilisa the Beautiful had to endure before she could marry Ivan Tsarevich, why the rusalka perches in the branches of trees, and how Baba Yaga manages to lure fine young men into her hut. And what it all smells like. Brocard has its Russian collection, \u2018Ladanika\u2019, Geltek offers hand creams, while lip balms and body creams are to be found at Golodny Leshy. As for the \u2018sea princesses\u2019 \u2014 everyone loves the hydrogel patches made from White Sea laminaria by the Arkhangelsk plant.<\/p>\n\n\n\n

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\"\" \t‘Matryoshka’ perfume by Ladanika, a brand uniting Russian perfumers. \u00a9 \u043b\u0430\u0434\u0430\u043d\u0438\u043a\u0430.\u0440\u0444<\/figcaption><\/figure>\n\n\n\n
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\u2018Tenderness of the First Shoots\u2019 lip balm by the cheerful brand Golodniy Leshiy. \u00a9 golodniyleshiy.ru<\/figcaption><\/figure>\n\n\n\n
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Natura Siberica, a pioneer of Russian cosmetics, launched a collection with the Tretyakov Gallery in 2024. \u00a9 State Tretyakov Gallery<\/figcaption><\/figure>\n\n\n\n
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A Soviet beauty choosing perfume, 1958. \u00a9 Vasily Malyshev \/ RIA Novosti<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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The \u2018Avant-Garde\u2019 patch collection by ANSALIGY in collaboration with the Tretyakov Gallery. \u00a9 State Tretyakov Gallery<\/figcaption><\/figure>\n\n\n\n
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A series by the Geltek brand and the V. A. Tropinin Museum dedicated to the beauty of Russian women. \u00a9 Geltek<\/figcaption><\/figure>\n\n\n\n

The Sweet Life<\/h2>\n\n\n\n

Everyone loves sweets! And we have plenty to surprise our foreign friends with. Let us begin with pastila. Once, visiting a small factory in Belyov, I was captivated by the process of making it: baked apples were whipped into a foam, rubbed through a sieve, mixed with egg white and berries, then \u2018pastila-ed\u2019 into moulds to dry. Ever since, I have regularly bought this apple confection, though more often than not I prefer Kolomenskaya Pastila \u2014 for its more refined appearance in stylish packaging and its variety of flavours.<\/p>\n\n\n\n

My sweet gift list includes gingerbread \u2014 Tula pryaniki with a fruit jam filling, Gorodets or Arkhangelsk kozuli \u2014 as well as iconic sweets: Zolotoy Klyuchik and Mishki na Severe toffees, creamy fondant and sugar-coated cranberries, the latter of which I order from Komi.<\/p>\n\n\n\n

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Costumed tea parties at the Kolomna Pastila Museum. \u00a9 Kolomna Pastila Museum<\/figcaption><\/figure>\n\n\n\n
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Historical label for Pyotr Chuprikov’s Kolomna pastila, late 19th \u2013 early 20th century. Kolomna Museum of Local History. \u00a9 Kolomenskaya Pastila Museum<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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In Russia, pastila was traditionally made in two towns \u2014 Belyov and Kolomna \u2014 using different recipes. \u00a9 kolomnapastila.shop<\/figcaption><\/figure>\n\n\n\n
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The ‘Brilliant Tea Drinkers’ series. \u00a9 kolomnapastila.shop<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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The Tula Gingerbread Museum in Tula. \u00a9 Y. Levyant \/ RIA Novosti<\/figcaption><\/figure>\n\n\n\n

Warmth of the Soul<\/h2>\n\n\n\n

Valenki enjoyed excellent PR in the 19th century \u2014 many people in Europe knew of their existence. Traditional Russian felted footwear was taken to international exhibitions in London, Vienna, Chicago and Paris. In the early 20th century, valenki became a strategic commodity, supplied to Red Army soldiers, while in the early 21st they turned into an excellent gift for those living in temperate climates. For cool evenings one can find a wonderful pair \u2014 numerous artels offer designer valenki and valetshi (short boots) with embroidery, appliqu\u00e9, galoshes or soles. The simplest models can be found in the catalogues of Kukmor Valenki, Chuvash Valenki and the Yaroslavl Felt Footwear Factory, while designer felt footwear is available from brands such as Voylok or Marevo.<\/p>\n\n\n\n

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Felt boots by Marevo, a brand from Kazan, are a contemporary interpretation of valenki. \u00a9 marevo.store<\/figcaption><\/figure>\n\n\n\n
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Advertising poster by Alexander Rodchenko and Vladimir Mayakovsky, 1923. \u00a9 Wikimedia Commons<\/figcaption><\/figure>\n\n\n\n
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The Voylok brand is today the leading champion of valenki as fashion footwear. And it is hard to disagree. Available from the Sonya v Tsarstve Diva showroom on Pokrovka Street in Moscow, or online. \u00a9 Andrey Sholyganov \/ voylok<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Chuvash valenki. \u00a9 \u0447\u0443\u0432\u0430\u0448\u0441\u043a\u0438\u0435-\u0432\u0430\u043b\u0435\u043d\u043a\u0438.\u0440\u0444<\/figcaption><\/figure>\n\n\n\n
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Valenki from the Yaroslavl factory. \u00a9 yfvo.ru<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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Valenki felt boots from the ‘Arktika’ series by the Orenburg Felt Footwear Factory, 1988. \u00a9 Valery Bushukhin \/ TASS<\/figcaption><\/figure>\n\n\n\n
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Tools for making valenki at the exhibition \u2018Valenki. From Royal Palaces to Fashion Runways\u2019 in Kolomenskoye, Moscow. \u00a9 Sergey Pyatakov \/ RIA Novosti<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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The Voylok brand is today the leading champion of valenki as fashion footwear. And it is hard to disagree. Available from the Sonya v Tsarstve Diva showroom on Pokrovka Street in Moscow, or online. \u00a9 voylok<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

A Window on Home<\/h2>\n\n\n\n

Until the 18th century, the window surrounds on peasant houses were purely practical elements: they sealed the gaps and protected against draughts and damp. Later, however, window fa\u00e7ades began to be decorated with carving, showcasing local traditions and the carpenter\u2019s skill. Although there was a touch of the owner\u2019s pride in this, along with the fashions of the day and ritual symbolism, the surrounds became an element of \u2018grand architecture\u2019. To this day, travelling through the Volga region, the towns of the Golden Ring and the Russian North, one can encounter a wealth of fine examples. And craftsmen have skilfully rendered them in miniature. Assembly kits comprising more than 250 parts, including tiny logs and curtains, make a wonderful gift. Surrounds from Suzdal, Ulan-Ude and Vologda are sold on marketplaces as well as in design shops such as nalichniki.com.<\/p>\n\n\n\n

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\u2018Vkusno \u2014 i tochka\u2019 on Manezhnaya Square in Moscow. \u00a9 Ilya Pitalev \/ RIA Novosti<\/figcaption><\/figure>\n\n\n\n
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The ‘Look Through the Window’ window surround festival in Tyumen, 2025. \u00a9 nalichniki.com<\/figcaption><\/figure>\n\n\n\n
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A Soviet girl with the jewelled ‘Bread and Salt’ dish, 1973. \u00a9 V. Baranovsky \/ RIA Novosti<\/figcaption><\/figure>\n\n\n\n
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A window surround from the triptych \u201821st Century. The Non-Future\u2019 by Ivan Khafizov, writer and photographer and creator of the virtual museum of window surrounds (nalichniki.com). The work was made for the SVOYASI project. \u00a9 svoyasy.ru<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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The exhibition \u2013 a total installation by fashion designer Alena Akhmadullina, \u2018Alena\u2019s Dreams\u2019. \u00a9 State Historical Museum<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

What to buy as a gift in Russia to take away its spirit, its cultural code, and its tangible and intangible riches.<\/p>\n","protected":false},"author":3,"featured_media":1462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[55],"class_list":["post-1397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-land","tag-55"],"acf":[],"yoast_head":"\nFrom Russia with Love - Watch Russia - EN<\/title>\n<meta name=\"description\" content=\"What to buy as a gift in Russia to take away its spirit, its cultural code, and its tangible and intangible riches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Russia with Love - 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