{"id":2732,"date":"2026-11-07T09:00:00","date_gmt":"2026-11-07T06:00:00","guid":{"rendered":"https:\/\/watchrussia.com\/en\/?p=2732"},"modified":"2026-11-11T23:11:16","modified_gmt":"2026-11-11T20:11:16","slug":"new-year-tourism-russia-2027","status":"publish","type":"post","link":"https:\/\/watchrussia.com\/en\/the_agenda\/top_stories\/new-year-tourism-russia-2027\/","title":{"rendered":"New Year Changes Course"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The New Year tourist season is kicking off without the usual surge in prices. According to TravelLine, <a href=\"https:\/\/www.vedomosti.ru\/tourism\/industry\/news\/2026\/10\/28\/1240855-novogodnie-prazdniki\" target=\"_blank\" rel=\"noreferrer noopener\">bookings are currently at roughly the same level as last year<\/a>, and hotels in most popular regions are seeing moderate price increases. Exceptions include the Moscow Region and Yaroslavl Region, where the average room rates have risen by 12.4% and 16.3%, respectively.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Krasnodar Krai remains the leading destination, followed by Moscow and St Petersburg. However, the map of winter tourism <a href=\"https:\/\/rst.ru\/novosti\/novosti-turizm\/v-rst-nazvali-regiony-s-samym-vysokim-rostom-cen-na-novyj-god\/\" target=\"_blank\" rel=\"noreferrer noopener\">is gradually shifting<\/a>: the Krasnodar Krai is losing its share, while the Moscow Region and Nizhny Novgorod Region are gaining ground. The top ten also includes Tatarstan, Yaroslavl, Stavropol, Kaliningrad and Sverdlovsk Regions.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most significant price increases are seen in destinations where a winter journey itself becomes a rare experience. The Altai region has risen by 63%, the Trans-Baikal region by 50%, the Irkutsk region by 36%, and Kamchatka by 28%. Meanwhile, in Tatarstan, the Stavropol region, and the Kaliningrad region, New Year&#8217;s Eve has, on the contrary, become slightly more affordable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Destinations that excel at turning winter into a unique narrative are thriving. Vologda <a href=\"https:\/\/rst.ru\/novosti\/novosti-turizm\/bronirovaniya-otelej-vologdy-vyrosli-na-40-v-svyazi-so-statusom-novogodnej-stolicy\/\" target=\"_blank\" rel=\"noreferrer noopener\">welcomes 2027<\/a> as Russia&#8217;s New Year Capital, with hotel bookings there increasing by approximately 40%. Veliky Ustyug <a href=\"https:\/\/rst.ru\/novosti\/novosti-turizm\/u-turoperatorov-nachalis-prodazhi-turov-v-votchinu-deda-moroza-v-velikom-ustyuge\/\" target=\"_blank\" rel=\"noreferrer noopener\">remains<\/a> one of the leading family winter destinations, with around 90% of winter tours focusing on the New Year period.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main shift is that winter tourism across Russia is becoming more diverse. The sea, major cities, and ski resorts maintain their popularity, but alongside them, historic Russian towns, sanatoriums, thermal spas, and two- or three-day itineraries are gaining ground with increasing confidence. For international travellers, this is also a significant change: winter in Russia is no longer limited to Moscow, St Petersburg, and Sochi, and is increasingly offering a variety of independent travel options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domestic tourism during the New Year holidays continues to gravitate towards the Krasnodar Territory, Moscow and St Petersburg, yet interest in the Moscow Region, Nizhny Novgorod, Yaroslavl and short regional trips is becoming increasingly noticeable.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[52,53],"tags":[],"class_list":["post-2732","post","type-post","status-publish","format-standard","hentry","category-the_agenda","category-top_stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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