{"id":473,"date":"2025-12-18T11:13:00","date_gmt":"2025-12-18T08:13:00","guid":{"rendered":"https:\/\/watchrussia.com\/en\/?p=473"},"modified":"2025-12-18T16:33:46","modified_gmt":"2025-12-18T13:33:46","slug":"the-honour-of-joining-the-hermitage-friends-club","status":"publish","type":"post","link":"https:\/\/watchrussia.com\/en\/initiatives\/the-honour-of-joining-the-hermitage-friends-club\/","title":{"rendered":"The Honour of Joining the Hermitage Friends\u2019 Club"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of Russia\u2019s leading alcoholic beverage companies has become a partner of the State Hermitage Museum in restoring an extensive canvas by battle painter Alexander von Kotzebue. \u201cThis is a sign of our profound respect for this great museum, in recognition of its invaluable contribution to preserving the national and global cultural heritage. The themes of heroism, memory, history, and patriotism conveyed through Kotzebue\u2019s creations resonate closely with our company\u2019s philosophy\u201d, noted representatives from Alvisa\u2019s press service. One of its factories is located in Dagestan, known for its heroic traditions. It is there that Alvisa is today building a tourist centre, scheduled to open in the first half of 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Community of Philanthropists<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Hermitage Friends\u2019 Club that Alvisa has joined was founded back in 1996, the first such philanthropic community at a Russian museum. By joining the Club, big corporations and individuals contribute to the life and activities of Russia\u2019s main museum, ensuring its priceless treasures are preserved for future generations. \u201cYour support is of the utmost importance for the museum to fulfill its mission, to preserve our collection and make it accessible. The Hermitage depends on a wide range of funding sources. There are many ways to support our museum. By joining the Hermitage Friends Club, you will help us ensure the preservation and enhancement of the collection for future generations to come,\u201d notes Mikhail Piotrovsky, Director of the State Hermitage Museum, addressing friends of the museum.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/e5f58ea4de50691a4ff248ddd3d31e661734433233-1024x683.jpg\" alt=\"\" class=\"wp-image-478\" srcset=\"https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/e5f58ea4de50691a4ff248ddd3d31e661734433233-1024x683.jpg 1024w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/e5f58ea4de50691a4ff248ddd3d31e661734433233-300x200.jpg 300w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/e5f58ea4de50691a4ff248ddd3d31e661734433233-768x512.jpg 768w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/e5f58ea4de50691a4ff248ddd3d31e661734433233-1536x1024.jpg 1536w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/e5f58ea4de50691a4ff248ddd3d31e661734433233.jpg 1620w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Patron\u2019s Day at the State Hermitage Museum in 2024. \u00a9 State Hermitage Museum<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is symbolic that, since 13 April 2005, Gaius Cilnius Maecenas\u2019 birthday, is celebrated as Patron\u2019s Day in Russia on the initiative of Mikhail Piotrovsky himself. Incidentally, the Hermitage collection houses Giovanni Battista Tiepolo\u2019s masterpiece Maecenas Presenting the Liberal Arts to Emperor Augustus, acquired during Catherine II\u2019s reign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, 13 April holds special significance for Alvisa too, whose support will enable Alexander von Kotzebue\u2019s painting The Russian Troops under the Command of A.V. Suvorov Crossing St Gotthard Pass on 13 September 1799, created in the 1850s, to be restored.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"475\" src=\"https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_3203-1024x682.jpg\" alt=\"\" class=\"wp-image-475\" srcset=\"https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_3203-1024x682.jpg 1024w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_3203-300x200.jpg 300w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_3203-768x512.jpg 768w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_3203-1536x1023.jpg 1536w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_3203.jpg 2020w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ch\u00e2teau Alvisa in Dagestan. \u00a9 Alvisa<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"419\" data-id=\"474\" src=\"https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_2939.jpg\" alt=\"\" class=\"wp-image-474\" srcset=\"https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_2939.jpg 616w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/img_2939-300x204.jpg 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><figcaption class=\"wp-element-caption\">Ch\u00e2teau Alvisa in Dagestan. \u00a9 Alvisa<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Painter of Heroes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alexander von Kotzebue stands out among Russian academic battle painters of the second half of the 19th century. Throughout his career, he worked exclusively for two emperors: Nicholas I and Alexander II. His monumental works depicting significant events in Russian military history were for display in the Military Gallery of the Winter Palace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kotzebue\u2019s creative method was unique: meticulous attention to detail and scrupulous study of historical periods allowed him to create artworks that could be equated to historical documents. At the same time, all these pieces possessed high artistic qualities: dynamic composition, dramatic lighting, emotional accents. No wonder Andrey Somov, an expert art historian and senior curator of the Hermitage, wrote about him: \u201cKotzebue belongs to the new school battle artists who treat their subjects not only as scenes of struggle but also as landscape challenges&#8230; His compositions are full of life and often very poetic, with precise drawing, brilliant harmonious colours, and free brushwork equally skilled in both figures and landscapes.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the Hermitage has the world\u2019s biggest collection of Alexander von Kotzebue paintings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/@gavrilovdg-111-1024x443.jpg\" alt=\"\" class=\"wp-image-477\" srcset=\"https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/@gavrilovdg-111-1024x443.jpg 1024w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/@gavrilovdg-111-300x130.jpg 300w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/@gavrilovdg-111-768x332.jpg 768w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/@gavrilovdg-111-1536x665.jpg 1536w, https:\/\/watchrussia.com\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/@gavrilovdg-111-2048x886.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ch\u00e2teau Alvisa in Dagestan. \u00a9 Alvisa<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Working Towards the Future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Collaboration with the Hermitage in restoring Alexander von Kotzebue\u2019s painting The Russian Troops under the Command of A.V. Suvorov Crossing St Gotthard Pass on 13 September 1799 marks Alvisa\u2019s first philanthropic project. Producing and distributing products across ten categories, owning seven plants (five in Russia and two abroad), Alvisa ranks among the most dynamically developing players on the Russian alcoholic beverages market. As General Director Dmitry Novitsky points out, \u201cthe company is continuing to grow, investing in constructing new integrated production facilities in the country, as well as distribution networks and brand creation\u201d. In 2024, Alvisa ranked second nationwide in terms of revenue growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, though, the company is enhancing its symbolic capital by entering the Hermitage Friends\u2019 Club, becoming a benefactor of one of the world\u2019s greatest museums. \u201cFuture Has its Own Taste\u201d, this key message reflects Alvisa\u2019s corporate philosophy. Socially responsible initiatives, support for cultural projects, charity, and patronage: these efforts are investments in our common future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company Alvisa has become a patron of one of the largest museums in the world by joining the Hermitage Friends\u2019 Club.<\/p>\n","protected":false},"author":2,"featured_media":476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[22,38,37],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-initiatives","tag-22","tag-alvisa","tag-hermitage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Honour of Joining the Hermitage Friends\u2019 Club - 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