Looking Closely at Russia
Watch Russia is an international cultural and business media outlet covering the people, places, brands and initiatives that merit attention in Russia and beyond.
Our focus is on culture and enterprise, architecture and design, the land and gastronomy, travel and hospitality, local production, new routes and private initiatives. At the centre is always a particular story: a person with a deep knowledge of their craft; a place with a character of its own; an idea given convincing form; a product in which provenance, quality and craftsmanship matter.
We are interested in the well known and in what is only just beginning to attract attention. On the pages of Watch Russia, a museum may appear alongside a manufacturer, an architectural practice beside a winery, a hotel next to a private collection, a major regional initiative alongside a small workshop. The scale may vary – what matters is the substance, the professional culture and the quality of what has been made.
For Russian and international audiences
Watch Russia addresses readers in Russia and abroad. For some, it is an opportunity to discover new names, places, routes and products; for others, a chance to become acquainted with them through a clear and precisely constructed context.
The digital portal is published in Russian, English and Arabic. This multilingual approach is also being developed in the print editions.
For us, international work is about far more than translation. We take cultural context into account, provide the necessary explanations and preserve both the substance and the tone of a piece as it moves from one linguistic environment to another.
One brand – several formats
Watch Russia brings together a print magazine, a digital portal, special projects and the Hommage. Watch Russia award.
The print edition offers space for long-form writing, photography and expressive magazine presentation. It is distributed in five-star hotels and at business, cultural and specialist events in Russia and abroad.
The digital portal covers current affairs and is available in several language editions. Special issues allow a particular city or region, industry, company or subject to be explored in greater depth.
Format follows content: first the subject and the audience are defined, and only then the most precise way of telling the story.
“Hommage. Watch Russia”
The Hommage. Watch Russia award continues the magazine’s editorial mission, recognising people, places and initiatives for their craftsmanship, consistency and the quality of their results.
Its categories reflect the core themes of Watch Russia – culture, the land, design, places, professional connections and people. Over time, the award is building its own chronicle of names and works singled out by the publication.
Collaboration
Watch Russia collaborates with regions and cities, development institutions, cultural organisations, companies and brands.
We are particularly drawn to subjects with real substance: the character of a place, a new route, the provenance of a product, the culture of production, architecture and design, a company’s history, and the experience of its founders and team.
For Russian manufacturers, Watch Russia can serve as a means of presenting their products and expertise to readers both in Russia and abroad – including potential partners, trade buyers and investors.
Partnership formats include special issues, editorial series, thematic and international projects, research and collaboration with the Hommage. Watch Russia award.
The Russian, English and Arabic versions of the portal, multilingual print editions and a distribution system make it possible to build communication for different audiences.
Editor-in-Chief: Natalia Shastik
Publisher: Maria Soboleva
Editorial: editor@watchrussia.com
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Managing Editor: Irina Kuznetsova
Digital Portal Curator: Valentina Sharova
Special Correspondent: Teya Dateshidze
Commercial Director: Maria Filippova, MEDIACRAT Advertising Agency
Founder: MEDIACRAT Publishing House LLC